Behind the Craft: Dancing on Ice – ‘Music Box’

Brief Every year ITV create a stunning film for their upcoming Dancing on Ice launch, and in September I was lucky enough to be approached to create 2019’s promo. The brief was to create a contemporary fairy-tale, an emotional animated story for the whole family about a lonely dancing girl on Christmas Eve, searching for […]

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Behind the Craft: National Lottery 25

Brief The brief was to create a short film to spread the message about #CelebrateNationalLottery25, a new funding pot marking the National Lottery’s 25th birthday. The scheme allows anyone with a good idea of how to make a positive difference in their community to apply directly for funding. It was important that the film had […]

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Behind the Craft: Coldplay – ‘Daddy’

Concept There are many projects that come through the door at Aardman that are unique, but few really grab you by the heart. When I had the opportunity to pitch on this project, I knew that is was going to be a very special one – not only because of the band being Coldplay, and […]

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Aardman Theme Park Call for Ideas: The winning concepts

Back in March, we invited Aardman partners to submit ideas for 4D theme park attractions. From the outstanding entries, two concepts were chosen for development, ‘Adventure Through Time’ by Lucy Izzard, and ‘A Fish Tale’ by Darren Dubicki. Below, Lucy and Darren reveal the inspiration behind each story, and how we’re bringing them to life… […]

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Aardman Directors share anecdotes from treasured campaigns

From Nestlé to The Imperial War Museum, Aardman is privileged to work with a diverse range of clients that allow us to push creative boundaries and produce truly memorable moments. Read on for an insight into some of our commercial campaigns from the Directors themselves: Asa Lucander – Nestlé 5rams “wonderland” I wanted to create […]

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Behind the Craft: IBM ‘Race to the Cloud’

Glossy cars, glowing lights, glitchy effects. It’s everything I love. Recently I was lucky enough to work on a project that threw all of these together – ‘Race to the Cloud’ – a commercial for IBM. I’m a huge fan of the futuristic aesthetic, the glowing lights and glossy surfaces, so it was a dream […]

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Take a tour of Call of Duty: Modern Warfare’s co-op mode Special Ops

Special Ops marks the return of one of the series’ most-beloved game modes. In Modern Warfare, the cooperative-focused mode is reimagined as a collection of expansive, interconnected Operations against a new threat stemming from the Eastern Hemisphere. In Special Ops, players will assemble into strike teams of four to execute multi-phased objectives, which together will […]

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An update on next-gen: PlayStation 5 launches holiday 2020

Since we originally unveiled our next-generation console in April, we know that there’s been a lot of excitement and interest in hearing more about what the future of games will bring. Today I’m proud to share that our next-generation console will be called PlayStation 5, and we’ll be launching in time for Holiday 2020. These […]

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PlayStation Store’s ‘Games of a Generation’ discounts start tomorrow

We’re back with a fresh batch of new PlayStation Store discounts for you this week. Starting tomorrow, you can save up to 60% on a range of incredible titles including Marvel’s Spider-Man, Days Gone, Call of Duty: Black Ops 4, Overwatch Legendary Edition and more until 16th October. Don’t forget to also check out the […]

The post PlayStation Store’s ‘Games of a Generation’ discounts start tomorrow appeared first on PlayStation.Blog.Europe.

PlayStation Store’s ‘Games of a Generation’ discounts start tomorrow

We’re back with a fresh batch of new PlayStation Store discounts for you this week. Starting tomorrow, you can save up to 60% on a range of incredible titles including Marvel’s Spider-Man, Days Gone, Call of Duty: Black Ops 4, Overwatch Legendary Edition and more until 16th October. Don’t forget to also check out the […]

The post PlayStation Store’s ‘Games of a Generation’ discounts start tomorrow appeared first on PlayStation.Blog.Europe.

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