Behind the Craft: What’s Up With Everyone?

Aardman director Dan Binns dives into the creative process behind What’s Up With Everyone?, a new campaign developed to encourage young people to become more aware of their mental wellbeing. Aimed at people aged 17-24, the campaign was uniquely co-created with the audience it sets out to support. process Creating a campaign around mental health […]

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Third party preview with Aardman’s Alison Taylor

Ahead of the Kidscreen Summit 2021, Alison Taylor – Director of Distribution and Business Development at Aardman – talks us through the third party properties we’ll be showcasing. Despite all of the challenges to everyone’s lives that Covid brought to 2020, fortunately enough we were able to adapt to the situation, and despite some obvious […]

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Behind the Craft: Legends Family Adventure

At the start of summer we had the privilege of teaming up with Google, Parent Zone and creative agency Toaster to bring the magic of Interland, Google’s free online safety game for families, into homes through another platform. The game has a low-poly style and an array of appealing characters that became our cornerstone to […]

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Behind the Craft: Casper’s Magical Journey

A loving relationship between an owner and his pet… the purrfect Aardman project! Not Wallace & Gromit this time, but a story that focuses on a friendship between a little boy called Daniel, and his pet cat, Casper. Casper’s Magical Journey is a Christmas film. A film of magic, separation and hope. The unique side […]

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Warm follows function

Aardman’s Executive Creative Director, Daniel Efergan, discusses the value of humanisation in design, and the emotional engagement it can generate. Everyone loves Henry. His beautiful dooey eyes, enigmatic smile and long windy nose cheers up the dreariest of household tasks. Henry is, of course, the little red vacuum with the smiley face. It’s been Numatic […]

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My 15 years of licensing

I can’t quite believe I have been at Aardman for 15 years, so I thought I’d write a few words to celebrate. A lot has changed in the Licensing world and at Aardman over those years. I thought it would be fun to remember some of my favourite moments, amazing products we’ve created and partnerships […]

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Behind the Craft: Different Minds. One Scotland

Earlier in the year we pitched to produce a short for the Scottish government to raise awareness of autism and to illustrate autistic people’s experience of the world. As well as having an interest in mental health conditions, the opportunity to make something good and useful is always a treat so we were very excited […]

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Treasured Projects: Rebecca Manley

The latest addition to Aardman’s roster of commercials directors, Rebecca Manley talks us through the projects that have defined her career so far… When asked to share some of the stories, processes and techniques that I have used in a few of my favourite pieces of work, it was difficult to choose which ones to […]

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Behind the Craft: Jet-Puffed Marshmallows

Earlier this year we were lucky enough to be approached by VaynerMedia and Kraft to help them design a new animated commercial for their revamped Jet-Puffed Marshmallows. The brief was to create a fluffy character-based spot that showed a slice of life inside the delicious world of Jet-Puffed Nation. Early on we could see this […]

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Studio Spotlight: Julia Bell

This week, we’re shining the spotlight on Aardman Attractions & Live Experiences Project Manager, Julia Bell. Read on to find out how her work has changed since lockdown, and her top tips for getting into the industry. How did you start out in the industry and what is your role at Aardman? I moved to […]

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